Opening soon · 6 marks a week, each drawn by hand

Modernist marks
for new companies.

Your logo and brand kit from $590. Choose from 16 sketches in about an hour, and a designer draws your logo by hand within 2 working days.

We're opening to the first founders soon. Leave your email and we'll tell you when.

By Viktor Engborg, founding designer at FitStar, Zero and Topology

How it works

Sketched with you in an hour. Drawn by hand in two days.

The first hour is yours, in one sitting, whenever suits you. No calls. Then a designer draws your logo from the one you chose.

1Tell us who you are

7 min
northstar.ai

Enter your website and we fill in what we can. A two-minute quiz, then a five-minute brief, mostly picking.

2Sketches for you

10 min

16 sketches drawn for your company while you watch. Like or pass on each one and keep a shortlist.

3Choose the one

Same hour
Northstar

See your shortlist combined, choose one, set your name beside it and pick your colors.

4Drawn by hand

2 days

A designer draws your logo on an exact grid and sets every curve by eye. Then your brand book and files.

Then refine: one round with the Brand Kit, two with the Launch Kit, each back within 2 working days of your notes.

What you get

Your logo, and everything around it.

One brand book: your mark and how it's built, your colors, icons and every file. These are real pages from our sample, made for House Of, our founder's own company.

Lockups come with Name and lockups, or the Launch Kit.

Open the sample book
  • Your palette

    Built around the colors you already love.

  • Color, reverse, dark mode

    The mark ready for every background.

  • Favicon and app icons

    Every size, exported and ready to drop in.

  • Concept story

    The idea in words, for your deck and About page.

  • Launch assets

    Social image, avatar and email signature.

  • One-paste install

    Your brand set up in any AI coding tool.

  • Your brand book

    Hosted, with a link to share with anyone.

  • SVG and PNG files

    Exclusive to you, never resold.

How we draw

We design in black first. If it doesn't work in black, color won't save it.

01Geometry first
Built from circles, squares and a grid. Constructed, never traced.
02Set by eye
Perfect geometry can look wrong: circles look small, diagonals look thin. Every curve is adjusted until it looks right.
03One color
Color is a variant, not the idea. Every mark is approved in black.
0416 pixels to 16 meters
It has to hold up as a favicon and on the side of a building.

The machine sketches with you. A designer draws your logo.

Our sketch engine draws real geometry for your company, not icons from a library, so you see real options in an hour instead of a week. What it can't do is see. Your logo is drawn by hand: geometry gets it close; the eye gets it right.

Selected work

Marks by Viktor.

  • Pioneer Roasting

    Coffee roaster

    Six touching circles; the hand is 1/16 of the diameter, the hub 1/8.

  • LiveInsight

    Analytics

    One 6-unit stroke throughout; the bars rise 5, 3 and 8 units.

  • Slide

    Software

    Two bands, each the other turned 180°. Every point lands on a whole number.

  • Viktor Engborg

    Designer, personal mark

    A V and an E from the same three strokes. The diagonal runs on the axis of symmetry, 4% heavier so it reads as even.

  • Smudge

    Consumer brand

    Two compass ovals: arcs of radius 16 and 36 whose centers form a 3-4-5 triangle. The second at 7/8 scale; they lean 6° apart.

  • House Of

    Short-term rentals

    An H and an O sharing one wall, on a 5 × 5 grid.

Pricing

Fixed prices. Paid upfront.

Brand KitRecommended

$590$790

Intro price

Your logo, drawn by hand, and everything around it.

  • 16 sketches drawn for your company, or redraws of your logo
  • Swipe, shortlist, and see them combined
  • Choose the one, then your palette
  • Drawn by hand on an exact grid
  • Within 2 working days of your choice
  • 1 refinement round
  • Brand book, files, favicon and app icons

Launch KitFor launch day

$1,490$1,990

Intro price

Your logo and your name, both by hand. $2,060 separately.

  • Everything in the Brand Kit
  • Custom wordmark, drawn
  • Lockups with your wordmark
  • Microsite on your domain
  • An extra refinement round

Already have a logo? Same kits: tell us in the quiz whether to stay close to it, keep its idea, or start fresh.

Add-ons

Same price before or after delivery. None needed to get started.

  • Name and lockupsYour name set in a typeface matched to the mark, in every lockup and color. You pay for the work, not the font.$149
  • Custom wordmarkYour name, drawn by hand, not typed in a font$990
  • Custom motionBespoke animation and sound for your launch video and app splash$490
  • Extra refinement roundOne more pass on the same mark$290
  • Microsite on your domainYour brand book at brand.yourcompany.com$190

Prices are for bootstrapped companies and those that have raised under $2M. Raised more, or 25+ people? Same work, 2× the price, like a typeface license.

Viktor Engborg

Who draws your logo

Every logo is drawn by Viktor Engborg. Twenty years of designing for founders: founding designer at FitStar, Zero and Topology, design lead at Levels and Function Health.

About the studio

Questions

Anything else? hello@quietmarks.com

Be first in line.

We're opening soon, a few marks a week. Leave your email and you'll hear first.