How we draw
We design in black first. If it doesn't work in black, color won't save it.
- 01Geometry first
- Built from circles, squares and a grid. Constructed, never traced.
- 02Set by eye
- Perfect geometry can look wrong: circles look small, diagonals look thin. Every curve is adjusted until it looks right.
- 03One color
- Color is a variant, not the idea. Every mark is approved in black.
- 0416 pixels to 16 meters
- It has to hold up as a favicon and on the side of a building.
The machine sketches with you. A designer draws your logo.
Our sketch engine draws real geometry for your company, not icons from a library, so you see real options in an hour instead of a week. What it can't do is see. Your logo is drawn by hand: geometry gets it close; the eye gets it right.